Tradly MemoryMemory for agents
Give every agent the context it's missing: what each visitor actually did.
A support bot, sales copilot, or growth agent is only as useful as its context. Memory for agents captures visitor behavior into anonymous profiles your agents can read.
The short answer
Behavior is the intelligence. Activation is the outcome.
Memory for agents is a behavior layer that records what visitors do, joins it into anonymous per-visitor profiles, and exposes scoped answers through MCP so agents act on real intent rather than guessing.
The operating loop
Signal → recommendation → activation
Behavior signal
A returning visitor has compared products and read shipping information but has not checked out.
Recommendation
Provide the visitor context and recommend a reassurance or comparison action.
Activation
Agent answer, support handoff, personalization, or recovery workflow.
How to use it
One recommendation, multiple ways to act
Build profiles from behavior
Searches, page depth, return sessions, cart events, and referral source combine into a per-visitor story.
Answer the right questions
"What has this visitor tried?", "Where did they stall?", "What should I offer next?" become queryable.
Expose context without exposure
Agents get tenant-scoped, task-scoped answers — never the full data layer or PII.
Close the loop
Measure whether the agent's recommendation moved the visitor toward the goal.
| Behavioral insight | Recommendation | Possible activation |
|---|---|---|
| A returning visitor has compared products and read shipping information but has not checked out. | Provide the visitor context and recommend a reassurance or comparison action. | Agent answer, support handoff, personalization, or recovery workflow. |
| Low or unclear intent | Provide education or wait for a stronger signal | Guide, content module, or suppressed promotion |
| Completed or dismissed action | Stop repeating the same message | Frequency cap or exclusion rule |
Channel flexibility
The recommendation does not belong to one channel
The decision can be reused wherever the customer experience needs it. Choose the channel based on the visitor's context and your team's operating workflow.
Website
Personalized content, products, and calls to action
Pop-up
Contextual help, guidance, or recovery
Advertising
Intent audiences and message recommendations
Team or agent
Reviewable next-best actions and workflows
Turn visitor behavior into a customer action
Start with one signal, one recommendation, and one activation channel. Expand when you know what helps.
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