Funnel analytics
The cheapest growth lever is knowing where you leak.
Every extra dollar of ad spend multiplies what already leaks. Free funnel analytics show you the exact step where people drop — form, cart, checkout — so you fix the leak first.
The landscape
Free funnel analytics options
Different tools measure the funnel at different depths.
| Option | What it measures | Limits |
|---|---|---|
| GA4 explorations | Event-based funnels | Setup burden, sampling, consent |
| Mixpanel/Amplitude free tiers | Product funnels | Scales past free tier fast |
| PostHog free tier | Event funnels, flags | Self-host or data sharing trade-offs |
| Tradly Memory (free to start) | Forms, clicks, goals, funnels | Web-behavior depth, not a BI suite |
The method
Build the funnel that names the leak
A funnel is a sequence with a name: landing → search → product → cart → checkout. The point isn't the chart — it's knowing the exact step that loses the most visitors and fixing that step.
Forms and clicks are the underrated steps
Form starts versus submissions and goal completions reveal friction that page-view funnels miss entirely — the form you think is working but isn't.
Attribution keeps the numbers honest
With bot and AI-crawler filtering, the funnel reflects real human movement — no inflated views hiding the real drop-off.
Find the leak before you spend more
Free to start: first-party funnel, form, and goal tracking — tenant-isolated and filtered clean.
Install the pixel