Privacy

Better e-commerce analytics does not require collecting everything.

The practical framework

Answer the question behind the metric

Capture the decision path

Prioritize page paths, product interactions, search behavior, cart events, and checkout friction. These signals explain the shopping experience directly.

Separate behavior from identity

Do not collect names, emails, payment details, or other personal data simply because a tool makes it easy. Map each field to a business purpose and retention rule.

Document consent and retention

Privacy is an operating practice, not a marketing phrase. Record the purpose, legal basis, retention period, access controls, and deletion process for each analytics signal.

Apply it

Connect the signal to a next move

See the e-commerce workflow Read the privacy guide

Turn visitor intent into action

Install the pixel and start with one question: which shoppers need a better next step?

Install the pixel