Cookie-free analytics
Nobody likes the banner. Understand visitors without it.
Cookieless analytics is proven: no consent popup, no PII, no fingerprinting. The remaining challenge is keeping the signal that converts — intent and memory, not just page counts.
The field
The cookieless landscape
Every cookie-free option removes the banner. Few keep the depth.
| Option | Cookie model | Signal depth |
|---|---|---|
| Plausible | Cookieless by design | Page views, referrers, goals you define |
| Simple Analytics | No cookies, no PII | Deliberately minimal counts |
| Fathom | Cookieless, simple | Page views and goals |
| Local-first fingerprints | No cross-site cookies | Privacy-questionable heuristics |
| Tradly Memory (free to start) | Cookieless, no fingerprinting | Intent, memory, recommendations |
The principle
No cookie needed to learn intent
Banners aren't worth the trust they cost. The question cookieless analytics must answer is simple: can you still tell which visitor searched twice, compared products, and is nearly ready to buy? With behavior captured in-session and joined into per-visitor memory, you can — without cookies, PII, or fingerprints.
First-party behavior is all you need
What a visitor does inside your own site is your signal. You don't need a third-party cookie to remember that the same shopper returned yesterday.
Isolation beats aggregation
Keeping each customer's behavior in its own tenant means the data stays defensible — and genuinely useful for personalization and agents.
Cookieless, and still worth having
No banner, no PII, no fingerprinting — with per-visitor intent, memory, and recommendations.
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