Compare · Attribution

Triple Whale attributes the ROI. Tradly Memory remembers the shopper.

Triple Whale is the go-to revops dashboard for Shopify brands: ad attribution, spend tracking, and a clean P&L. Tradly Memory pairs attribution with the part ad tools can't see — who the visitor is and what they intend next.

Try Tradly Memory How it works

The gap

ROAS answers the budget. It doesn't answer the shopper.

Paid-ad attribution is essential: which channel earned the revenue, and does the P&L hold up. But attribution happens after the fact, in aggregate. It can't recover the visitor who didn't convert.

Triple Whale became popular for good reasons — Shopify-first, quick to install, and a real-time pulse on ad spend versus revenue that founders actually log into.

Its view is outward and after-the-fact: it routes a converted order back to a channel. It says nothing about the shoppers who left — the cart abandoners, the repeated searchers, the stalled checkouts — or about the person as a single identity across visits. Tradly Memory is first-party and forward-looking: it captures intent and builds per-visitor memory so you can recover, recommend, and personalise — with attribution included.

Head to head

Triple Whale vs. Tradly Memory

What you get	Triple Whale	Tradly Memory
Ad spend & ROAS attribution	Yes	No
Channel attribution for conversions	Yes	Yes
Per-visitor intent & memory	No	Yes
Recovery of non-converted visitors	No	Yes
Behavior-based recommendations	No	Yes
Feeds AI agents / MCP	No	Yes
Privacy-first tenant isolation	No	Yes

Where it falls short

Three things a ROAS dashboard won't tell you

1. Why shoppers left

Attribution routes the ones who stayed. Everything below the conversion line is invisible to a spend dashboard.

2. Who this shopper is

A repeat visitor across three sessions and two channels isn't one identity if the tool only sees conversions.

3. What comes next

The layout only reports history. It can't recommend, recover, or inform your agents.

The difference

Report the past, or shape the next visit

Triple Whale: the P&L

Where revenue came from, after the fact.

Tradly Memory: the shopper

Intent that recovers the cart you'd otherwise lose.

The alternative

Attribution plus action

Goodbye, guesswork

First-party attribution and funnel truth.

Recover the stalets

Intent signals that rescue abandoned carts.

Agents, informed

Memory your stack can query via MCP.

Know your ROAS. Know your shoppers better.

Attribution, intent, memory, and recommendations in one privacy-first layer — for the conversions you have and the ones you're losing.

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