Tradly MemoryMobile analytics
Mobile is where the traffic is. Free mobile analytics isn't enough.
Half your visitors arrive on a phone. Free mobile analytics give you device counts and page views — and rarely the thing that actually moves revenue: intent, funnels, and memory across sessions.
The landscape
What free mobile analytics actually give you
The free options in mobile analytics solve counting, not conversion.
| Free option | Strengths | The gap |
|---|---|---|
| Firebase Analytics | Deep app analytics, free | Google data sharing; app-SDK only |
| GA4 default | Cross-device reports | Consent banners, event setup burden |
| Count-only tools | Simple page view numbers | No funnel or intent depth |
| Tradly Memory (free to start) | Mobile web behavior, funnels, intent | Privacy-first, tenant-isolated |
The shift
Count devices, or complete the journey
A visitor on a phone isn't a different person — they're often the same shopper, mid-journey, on the go. The analytics question isn't "which device", it's "where are they in the funnel and what do they need next".
Consent is the real cost of 'free'
Device and ad-tracking analytics carry consent requirements and data-sharing terms that are getting harder to justify. Behavior-based, PII-free capture keeps mobile analytics useful without the compliance tax.
Funnels work on mobile too
Searches, product views, add-to-cart, and form starts are the same story on a phone. The device changes the interface, not the intent.
Decision
Where mobile analytics go next
After counting devices and sessions, growth comes from identifying the mobile visitors who act: who searched, who stalled at checkout, who returned. That's memory — and it's the layer free mobile analytics tools don't have. Tradly Memory builds it per-visitor, tenant-isolated, with no PII, so mobile traffic finally connects to revenue instead of just refreshing a dashboard.
Know your mobile visitors, not just your mobile numbers
Privacy-first mobile web analytics with funnels, intent, and memory — free to start.
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