Tradly MemoryAnonymous analytics
Know the visitor. Never know the person.
The distinction
Anonymous is not empty
| What's captured | Anonymous option | Identity-based option |
|---|---|---|
| Pages, referrers, devices | Yes | Yes |
| Searches, clicks, form starts | Yes | Yes |
| Return-visit memory | Yes | Yes |
| Names, emails, IP fingerprints | No | Yes |
| Cross-site profile graphs | No | Yes |
The method
Behavior without identity
The trick is that intent doesn't need a name. A visitor who returned twice, searched for a product, and stalled at checkout is ready to buy — whether we call them "maya-84f2" or anything else.
Memory is per-visitor, not per-person
Anonymous analytics joins sessions into a behavior profile. It doesn't know who the profile belongs to — and it doesn't need to.
Privacy becomes a feature
No PII means nothing to delete under a request, nothing to protect in a breach, and no consent machinery to build.
What you get
Anonymous, and still actionable
The standard
What 'anonymous' should guarantee
Demand three things from any anonymous analytics tool: no PII captured by default, no fingerprints or cross-site identifiers, and hard tenant isolation between customers. With those guarantees, the data is both useful and defensible — the combination identity-based analytics can't offer.
Anonymous, and worth having
Capture the behavior. Skip the identity. Get funnels, memory, and recommendations anyway.
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