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    Click analytics

    Page views tell you they came. Clicks tell you they're interested.

    The scope

    What click tracking should cover

    SignalWhat it meansWhat to do
    CTA button clicksInterest in the next stepPersonalize the next page
    Form starts vs. submissionsFriction in your formsFix the form, follow up
    Product / comparison clicksEvaluation behaviorRecommend the closer
    Search-on-site clicksSpecific buying intentShow the right results
    Repeated element clicksConfusion or desireInvestigate the page

    The distinction

    Clicks vs. page views

    Page views answer "how far did they scroll through the funnel". Clicks answer "what were they trying to do". A visitor can read your pricing page and leave; the same visitor can click "compare plans" and be mid-decision.

    Clicks build intent

    Chained clicks — search, then a product, then a comparison — are a story. Click tracking analytics joins them into the per-visitor intent that recovery and personalization run on.

    Bot-filtered, always

    If your click data includes AI crawlers and scrapers, the ratios lie. Filtering at ingest keeps click funnels honest.

    The payoff

    From clicks to next actions

    Click data compounds: the stalls you find become the recovery messages you send, and the clicks that convert become the recommendation rules you reuse. That's the difference between tracking clicks and using them.

    Stop counting pages. Start using clicks.

    Click, form, and goal tracking with intent — bot-filtered, tenant-isolated, and free to start.

    Install the pixel