Why use impressions instead of clicks to choose internal-link targets?

Impressions show where Google already gives the page visibility. A page with impressions but few clicks may have more upside than a page that already captures most of its available demand.

Should every page ranking 8 to 15 get more internal links?

No. Prioritize relevance, impressions, business value, and a clear source page. Some pages need better content or consolidation instead.

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Guide · Internal linking strategy

How to use internal links to improve pages ranking in positions 8 to 15

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The short answer

Start with a repeatable workflow, not another isolated report

Internal links help people discover related content and help search engines understand relationships within a site. The opportunity is strongest when the target page already has a relevant topic, receives impressions, and ranks just outside the most valuable results.

This is why Search Console impressions matter. Clicks show who already wins; impressions show where Google is testing your pages and where additional support may be useful.

Tradly Analytics connects your authorized Search Console properties to a project-aware workspace so you can compare the numbers and still see where they came from.

Step 1

Choose targets with real demand

Export or query pages and queries from Search Console, filter for positions 8 to 15, then add an impression threshold. Review the page rather than treating the query row as the task: several queries may represent one target URL.

Prioritize meaningful impressions.
Group related queries by target page.
Exclude pages that are irrelevant or intentionally low-priority.

Step 2

Choose source pages with topical overlap

A source page should already discuss the topic or a close parent topic. A contextual link from a page with related content is more useful to readers than a sitewide link added only to pass signals. The source page also needs to remain valuable after the link is added.

Link from the body where the reader benefits.
Use descriptive anchor text that fits the sentence.
Avoid sending several anchors to unrelated URLs.

Step 3

Measure the change without overclaiming

Record the source and target URLs, anchor text, date, and target query group. Compare a future date range with the previous range, while remembering that rankings also change because of seasonality, competitors, and algorithm updates.

Keep a before-and-after snapshot.
Measure impressions, clicks, CTR, and position.
Do not claim causation from one small movement.

A practical next step

Connect the data to the decision you need to make

Use the guide’s filter as your starting question, then open the relevant project in Tradly Analytics. Keep the property, date range, and query or page visible while you decide what to change.

Keep the source visible

When a result looks promising, verify it against the original Search Console property. The best reporting workflow makes that verification easy instead of asking you to trust a number with no context.

Turn Search Console data into your next SEO action

Connect your properties, compare performance across projects, and find the pages and queries that deserve attention with Tradly Analytics.

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